simatec — ih125 werbefilm

The promotional film for Simatec AG’s latest product demonstrates the importance of a well-lit set. Simatec embodies innovation and aims to set new standards with the IH125. We adopted this same approach when lighting the set for the promotional film. Filming took place at night in a Simatec workshop. The film combines dynamic product shots with moving light and epic slow-motion shots of an employee. The employee deepens the story and directs the focus onto the product without distracting from it. Several short versions of the film were produced.